Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan that any Small Business must give it a shot.
New Google Features You Can Use to Market Your Small Business
Registering your business on sites with a large audience can be a quick and low-cost way to start reaching new potential customers. Some details you’ll typically be asked to provide may include your business’ opening hours, address and website.
Use social media
Social media can be a powerful tool for gaining instant access to a large number of your target customers. It is however a competitive space, so be strategic with your time and money.
- Like, post and comment on social media posts related to your niche
- Reach out to Instagram influencers – one post could give you instant access to thousands of users
- Invest a small amount of money to advertise with Facebook ads.
Start Building Your Email List
Use your website or blogs to build your email list. A simple email update sign-up form on your website can help you build this. Consider giving customers an incentive to sign-up to your email list. This can be anything from a newsletter to a freebie (e.g. a helpful eBook relevant to your audience.)
Take Action to Help Boost Website Conversions
A lot of business’s get lots of traffic on their website. However they fail to convert them into leads. This is a vital opportunity to get in on. You WANT to convert your traffic into customers. After all this is the main point of a business website. The great thing is that there are so many ways to do this! But perhaps the most effective way to do this is to call to action button and place it in a prominent place within your website. This includes buttons that state ‘buy now’, ‘register now’ e.t.c. Don’t just limit this great tool to use on your website either. You can create these buttons very easily on your social media pages like Facebook.
Offer Discounts and Deals
Every customer likes to think they are getting a good deal. Discounts and deals are a great way to market your business and reward your customers. Promote your offers on your social media profiles so that they can reach as many potential clients as possible. (This links in with your conversion rate – customers are more likely to act if they believe they could miss out on a good deal if they don’t take advantage of it now). There are also many deal websites that you can take advantage of. This is a great way to get coverage for your business. Sites include Groupon, Wowcher, Living Social and many more.
Make Use Of Videos To Market Your Business
Be aware that not every consumer likes, or has the patience to read about what you are offering them. Videos are very popular with consumers today, use this information and convert the most essential features mentioned on your website into a short snappy 2 minute intro video. Displaying your video on your website is a very effective way to increase sales. Placing it on your landing page (the page visitors see first) / home page allows visitors to get a quick snapshot of what you are offering. They might then be more inclined to take the time to look around your site for further information.
Create and publish useful content
Regularly posting high-quality content is a longer-term strategy to help establish you and your business as an expert in the industry and drive traffic to your site. Some ideas you can start with are:
- ‘How to’ video tutorials about you, your products and your business and post on YouTube.
- Blogs and articles – write, write and write more about topics with keywords your customers are searching for.
If you are a business owner or just starting out and you do not already have a strong online presence, you need to immediately start learning more about Internet marketing. This is so important because, if your competitors are marketing online, they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition, it is time to start figuring out how you can market your business online and keep up with the competition.