You can have the best product in the world, but without effective advertising, no one will know about it. Just because you have launched your website on the Internet doesn’t mean that everyone will come flocking to it. In fact, nobody will know it exists if you do not get out there and promote it. There are many advertising services available to help you get the word out there, but it will cost you. However, there are several ways to get the word out for free. Here are a few promotional tips you need to follow to get your page up to the top of the search engines using the free method.
Focus on Website SEO
Before you begin working on your website content, you need to know the SEO tools that will go into it. Use the Google keyword tool planner to help you find the best keywords for your niche market. Remember to focus on long-tailed keywords versus short keywords as you can struggle to rank for a broad keyword. Focus on the keywords that have low competition and high search frequency to help you create blog posts that are compelling, and will get noticed. Using the right SEO strategy will help you as you focus on promoting your site. The keywords you select must be added to the title, headings, content, and Meta description. If you add images, remember to include the keyword in the picture title tag and the alt tag. Promoting your website by using traditional SEO is one of the best ways to gain natural traffic and a higher ranking.
Search Engine Listing
A simple way to start getting traffic to your website is by using the search engines. Submit new content to the search engine directories like Google, Yahoo!, Bing etc, so it can be indexed. The major search engines offer this free service, and you can acquire it with smaller search engine directories as well. This is one of the first things you need to do to promote a website if you are adding fresh content weekly.
You can’t fully turn your back on Google– Google’s simply too big. But, if you’re trying to avoid being involved with Google on an SEO level, then you’ll need to take advantage of the Google+ Communities. Google+ isn’t going away, and you need to be involved as it drives large amounts of traffic to websites. By finding relevant communities, you’ll reach your targeted audience relating to your website, allowing you to directly engage and connect with users who will want to visit your website.
Social Media Marketing
The world of social media has completely changed online marketing. Creating a social media account, and interacting with the customers often is the best way to promote a website. You will be able to create connections with the customers, and you can gain instant results as a result of your communication with them. Different social media accounts provide businesses with an excellent platform to advertise their business to the right audience. The promotion of websites on social media accounts can have branded imagery. Consider running contests and giveaways with unique landing pages to gain new “likes” and customer contact information. Facebook and Twitter remain the dominant forces of social media, but Pinterest and Instagram are starting to catch on with businesses as other ways to promote a website.
Blogging is a great tool for generating website traffic as you’re able to express topics and ideas related to your website’s niche. As a result, it will keep users coming back to your website as you become a trusted source for information. Each post needs to be informative and engaging, not just self-promotional. Take the time to utilize the title, meta descriptions, and tags sections.
When done correctly, email marketing can produce a conversion rate of over 3 percent, which is higher than the general conversion rates for social media and search results. However, many people avoid email marketing due to the misconception that it’s difficult and time consuming. With email services, such a MailChimp, email marketing has become easier. The trick is to create a subject line that encourages the email to be opened.
Free Website Submission
Here are a few URL submit sites for you to get started
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All these traffic techniques are fairly easy to do and free. But they do require something from you, Patience.
Increasing traffic to your site takes time. Not just a week or even a month of work. more like three to six months.
That might be a bit of a downer but the sooner you start, the sooner the results will show and sometimes, people do get lucky and see a boost of traffic within a few weeks.
I just don’t want you to have unrealistic expectations.
If you really need the traffic now, you can always advertise. But don’t let that easy out keep you from using these FREE tactics.
You’ll get a better quality of traffic from the tactics here than you’ll probably get from advertising. You’ll also reap the benefits of your traffic generation work for years. With advertising, it’s a hamster wheel of spending.
Good Luck to you and just remember, patience is the key.