So you want to be a copywriter. Perhaps you’ve realized that you have a way with words when it comes to selling things or distributing ideas. Perhaps you’re creative at heart, but your talent lies in the verbal. Or perhaps you’ve simply seen the oodles of copywriting jobs out there in the net stew. So, it’s time to follow up and see about this copywriting career. How To Get Started Copywriting, exactly?
Characteristics of a Copywriter
The characteristics needed to be a copywriter are similar, no matter what type of environment the writer works in. For example, copywriters must be easygoing personalities, as their work is very often criticized, changed, or scrapped. They must be willing to accept others ideas and edits. They must have a creative streak, especially verbally. Most of all, both kinds of copywriters must understand how to use and bend the language to capture sales and attention.
Plan your Business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
What are the startup and ongoing costs?
Who is your target market?
How long it will take you to break even?
What will you name your business?
I have done a lot of this research for you.
What are the costs involved
Costs to get started are low and generally include a computer and a stable internet connection. If you’re working with larger corporate clients, you will also need a business Paypal account or merchant account and invoicing software.
Costs for a new computer range from between $400 up to $2,500 or more.
Fees for a merchant account also vary, but can include a flat fee plus a per transaction fee. Some companies, like Paypal, may charge you a flat per-transaction fee and a percentage of each transaction.
Merchant accounts and payment gateways may charge you a monthly fee for service, plus a percentage of sales and a flat per-transaction fee.
Invoicing software ranges from free to several hundred dollars per year for professional applications.
Another expense, which varies, is advertising. Using pay-per-click advertising carries a higher cost than using other forms of advertising, like referrals or email marketing.
Who is the target market?
Ideal clients for a copywriting business are typically large corporate clients who can afford a professional writer or team of writers. Larger clients are also more likely to have ongoing or regular projects and assignments, providing a more stable source of income.
Avoid clients who are smaller or who have no (or very little) budget for projects. Individual clients are more risky than corporate clients.
Just Get Started
You can go on Upwork and start a profile for free. Type in copywriting and send out cover letters stating the benefits of working for you. Paint a picture of what you are going to do for your prospect in your letter. You’ll start getting clients, no doubt. Write sales letters for practice.
Write on things you see. Go ahead and write a sales letter for The Premier or Become A King or something in your niche. Just for kicks it’ll get the methodology in your head. Which is why copying out sales letters is so important.
Once you in the process of writing a sales letter a week then it’ll just come naturally when you start writing for others. You’ll already have the mindset of a copywriter and be in the habit of doing so. So even if you don’t have a client act like you do and pick something to write a sales letter or sales page on.
Choose anything just pick something as if you already had a client. Then when the clients start coming in you already in the habit and it’ll make it ten times easier.
Learn As You Go
Every week you do the following three things:
- Read at least one new book related to copywriting.
- Have written at least one sales letter for a client or a product you picked out.
- Copy out one famous sales letter, check out Swiped.co it’ll keep you busy for awhile.
Start with the classics. Take action and start writing those sales letters. It’ll come easier and easier as time progresses until eventually it’ll just be a part of your life, you won’t even think twice about it.
The Time Is Now
No matter what your dream or goal is the time is now to action, to go forward and pursue after it.
You’ll find it takes very little to soar far above the crowd and then once there keep an influx of good knowledge will keep you soaring higher and higher until you can’t even see those below you. You can be a that one percenter.
Now go out and start writing sales letters.
What are some tools I can use?
Grammarly – I swear by the pro version
Wordy – Instant proofing. (And they need proofreaders too.)
Even if you get an agency job, never stop looking ahead. It’s easy to get bogged down in your agency or company deadlines and never get involved with the greater community. Then when you get laid off (we all will get laid off several times in our careers), you don’t know anyone outside of your company. So go to ad club events at night. Get involved in your local startup scene. Volunteer for a conference. The key is to network both online and offline. Networking online is easier but networking offline in real life is richer. Online is a good way to keep up with your in person contacts.