Get Started Writing Ebooks

Ebook is short for “electronic book,” and uses either a computer, mobile device, or ebook reader to display long-form texts in book form. Ebooks have multiple digital “pages” that people can navigate through, and are often packaged as a PDF document so they can easily be sent from one user to another.

How to Write an Ebook

  • Choose a topic that matches your audience’s needs.
  • Outline each chapter of your ebook.
  • Break down each chapter as you write.
  • Design your ebook.
  • Use the right colors.
  • Incorporate visuals.
  • Highlight quotes or stats.
  • Place appropriate calls-to-action within your ebook.

In What File Formats Can You Save an eBook?

Ebooks can be saved in one of several formats.

Depending on your end user, though, you might find a use for any of the following file types:


PDFs are likely the most well-known file type.

The “PDF” extension stands for “Portable Document Format,” and is best for eBooks that are meant to be read on a computer (digital marketers, you’ll want to remember this one).

We’ll talk more about how to save your eBook as a PDF later in this article.


This file type stands for “Electronic Publication,” and is the more flexible ebook formats.

By that, I mean EPUB ebooks can “reflow” their text to adapt to various mobile devices and tablets, allowing the ebook’s text to move on and off different pages based on the size of the device on which a user is reading the ebook.

They’re particularly helpful for viewing on smaller screens, such as smartphones as well as the Nook from Barnes and Noble.


This is an ebook file type designed for the Kindle, an e-reader device by Amazon.

However, users can also open this file format on smartphones, tablets, and computers.


ODF stands for Open Document Format, a file type meant primarily for OpenOffice, a series of open-source content creation programs similar to Microsoft Office.


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